AUB Hearts Life

On January 11, 2007, the IHC team recieved a frantic phonecall from M: “AUB ARE HAVING A CONCERT SPONSORED BY I LOVE LIFE TONIGHT!! WE NEED YOUR HELP!”

Faster than you can say Saatchi & Saatchi, the dedicated members of IHC went to work printing out around 200 ‘I heart Capitalism’ (and variants) flyers, and whizzed down to AUB. Sure enough, there they were, in front of West Hall, decked out in their red pins surrounded by I Love Life posters. The team proceeded to hand out the flyers to people attending the concert, careful to avoid anyone wearing a red badge lest they snitch us out to security (which they did).

Reactions varied from “are you agents of the Syrian-Iranian axis?”, to “what’s the WTO?” (a quality education, AUB), to “yee, I DO love shopping! Tank you la ilik!”. But, to be fair, not all of the people were one brain cell short of amoeba. Some did give us thumbs up and thank us.

One man asked if we were part of the new opposition campaign to co-opt the “I Love Life” slogan. We cannot stress enough that we are NOT. The problem with the opposition’s campaign in our eyes is that they are not interested in questioning the meaning behind the slogan and insist on taking it as is. In short, they love life (and Paris III) too. IHC does not love “life”, if “life” means deprivation, inequality, sectarianism, betrayal, and economic reforms that will only lead to more suffering.

This action was pulled together last minute, so unfortunately we don’t have any pictures. Next time we’ll be sure to be armed with a digicam so we can share photos like one of the devastated look on the face of the girl who thought her “I heart Aishti” flyer was a discount coupon.


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